Newcastle 99/00 Kids Home

Iconic adidas black and white striped home shirt featuring Newcastle Brown Ale sponsor and embroidered Newcastle United crest.

This shirt captures Newcastle United at the end of the 1990s, as the club moved beyond the famous Kevin Keegan era and into another chapter of life at St James’ Park.

The design featured the traditional black and white vertical stripes, with a distinctive black polo collar and blue detailing around the collar, cuffs and hem. The classic adidas branding and iconic Newcastle Brown Ale sponsor completed a shirt that has become synonymous with late-90s Newcastle.

The 1999–2000 season featured a talented Newcastle squad including Alan Shearer, Gary Speed, Kieron Dyer, Aaron Hughes, Nolberto Solano and Didier Domi. Shearer remained the focal point of the side, while a new generation of players was beginning to emerge around him.

Newcastle reached the FA Cup semi-finals during the campaign and finished 11th in the Premier League, while the club continued to carry the unmistakable identity that had made the Magpies such a huge part of 90s English football.

A symbol of late-90s Newcastle, the iconic Brown Ale sponsorship, the famous black-and-white stripes and the enduring legacy of Alan Shearer — pure St James’ Park nostalgia for any Magpies collector.