Liverpool 10/11 Kids Away

Iconic adidas black third shirt featuring yellow detailing, Standard Chartered sponsor and embroidered Liverpool crest.

This shirt captures Liverpool during a season of huge change, as the club moved into a new era under Roy Hodgson before the return of Kenny Dalglish midway through the campaign.

The design featured a predominantly black base with striking yellow detailing, including the adidas shoulder stripes and trim around the collar and sleeves. The Standard Chartered sponsor and Liverpool crest completed a bold design that looked a world away from the traditional red home shirt.

The 2010–11 season featured Steven Gerrard, Fernando Torres, Dirk Kuyt, Pepe Reina, Jamie Carragher, Daniel Agger and Raúl Meireles, while Luis Suárez arrived from Ajax in January and quickly became one of the club’s defining players.

The shirt was used in Liverpool’s Europa League campaign, including the knockout stages, and became associated with the beginning of the new adidas era and the club’s first season with Standard Chartered as shirt sponsor.

A symbol of the changing Liverpool, Gerrard’s leadership, the arrival of Suárez and one of adidas’ boldest Reds designs of the era — pure early-2010s Anfield nostalgia for any Liverpool collector.