Atletico Madrid 04/05 Kids Away

Nike Atlético Madrid away shirt from the club’s Columbia Pictures era, remembered for a sequence of film sponsors that made these shirts genuine mid-2000s curiosities.

Atlético’s 2004 away shirts were produced by Nike during the club’s unusual partnership with Columbia Pictures. Rather than one conventional sponsor remaining on the chest, film titles changed as new releases were promoted, creating multiple documented variants of the same underlying kit.

The period is closely associated with Fernando Torres, who became Atlético captain as a teenager and led the attack alongside a squad that also included Diego Simeone and Ariel Ibagaza. Because sponsor artwork varies between supplier versions, the exact film treatment should be confirmed against the genuine product photography before publication.

A brilliant piece of Atlético shirt culture — Nike, Fernando Torres and the unforgettable Columbia Pictures sponsorship experiment.